The sad passing of ZeD, CBC’s cutting-edge participatory media experiment, earlier this year has had some happy consequences: namely, the creation of a new interactive shop in Vancouver. Elastic Entertainment’s founding partners are Jennifer Ouano and Rochelle Grayson, the former of whom was senior producer at ZeD. Ouano is also a 15-year veteran of the production game, having worked as a producer, director, journalist, host, entrepreneur, business development strategist and consultant for a variety of clients in the media sector. She has been recognized with numerous awards, including the Woman of Vision award from Women in Film and Video, a Yorkton award for her documentary Burning to Shine, and a Leo award. Ouano’s work has also been nominated for two Gemini awards. She has worked with a variety of media movers-and-shakers, including recording artist k-os as producer and director of a documentary based on his life; action film director John Woo, for whom she created a mobile game; and webcasts of live events for Spike Lee and David Bowie.
Grayson, meanwhile, also has 15 years experience in "assisting companies with digital media initiatives and activities," according to Elastic’s website. A graduate of the University of Chicago’s MBA in Finance and Business Strategy program, she has held senior positions with such organizations as Agile Business Strategies of Vancouver, Seattle’s FlashLog and e-commerce content portal FlashCommerce.com. She was also instrumental in creating several new ventures, including: Media Mavens, a series of podcasts aimed at women in new media; VidCamp, an event billed as "the Media 2.0 unConference"; the Vancouver chapter of Women in Film and Video; and, the German chapter of Women in Film and Television. Grayson also served as production executive on author Douglas Coupland’s upcoming film, Everything’s Gone Green.

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