Transcontinental snaps up Francophone websites
Montreal-headquartered media conglomerate Transcontinental Inc. recently acquired Zoupla Communications Inc., another Montreal firm which operates two popular Francophone Web properties, recettes.qc.ca and trucsmaison.com. Zoupla is a six-year-old company founded by Marc Gauthier and Nicolas Bonneau, and its acquisition makes Transcontinental the largest publisher of online recipes in the province. The recettes.qc.ca site alone receives close to 1,000,000 unique visitors monthly, and offers a weekly newsletter that boasts 137,000 subscribers; trucsmaison.com, meanwhile, features a database of user-submitted home maintenance and improvement tips. The deal is in line with Transcontinental’s Evolution 2010 strategy announced in November last year, which aims to transform the magazine, community newspaper and advertising publisher into a digital media heavyweight.

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