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News | 09/07/2006 4:00 am EDT

Transcontinental Media has appointed Zouhaire Sekkat as VP, digital media. Prior to joining Transcontinental, Sekkat worked for five years as VP of Internet and information systems at Trader Classified Media. Before that, he worked at IBM France and IBM Luxembourg from 1989 to 2001, finishing as executive project manager, strategic outsourcing, application management services. In his new role, Sekkat will be responsible for implementing an Internet strategy that leverages Transcontinental’s consumer and print brands and builds deeper relationships with advertisers and digital users. Since this past March, Montreal-based Transcontinental has announced a number of new developments in its digital strategy.

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