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CCR Short Takes

News | 09/13/2006 4:00 am EDT

Corus makes changes to org chart
On Sept. 12, Toronto specialty TV programmer and radio broadcaster Corus Entertainment Inc. announced a realignment of its television and content divisions around two strategic "portfolios". The new Kids portfolio will see renowned childrens’ animation house Nelvana Studios move to the broadcaster’s television division, with a separate spinoff – Nelvana Enterprises – set up to capitalize on the intellectual property created by Nelvana in international markets. Meanwhile, also in Corus’ television division, a new Lifestyle, Drama and Movies portfolio will bring together the Movie Central western Canadian pay TV service and the W Network, CMT and Scream specialty channels. Movie Central’s operations will also move to Corus’ national broadcast centre in Toronto. Corus CEO and president John Cassaday explained the rationale behind the move in a media release: "In an evolving world of new content delivery options, this new structure allows us to strengthen our connection with our audiences across all platforms while delivering on our company’s strategic and business objectives." He added that tighter integration, especially on the childrens’ programming side, will allow the company to expand its new media distribution initiatives, such as the Treehouse On Demand digital storefront, TreehouseDirect, and Corus’ other Web properties. As a result of the realignment, Corus announced that 83 positions will be eliminated. Also accompanying the move were a number of staffing appointments – for more on those, see ccr people.

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