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TV audiences up despite new media: CMRI

News | 09/13/2006 4:00 am EDT

In a report commissioned by four leading telcos, Canadian Media Research Inc. president Barry Kiefl responds to June’s Order-in-Council mandating a review of technology’s impact on broadcasting (see first story). In the report, titled A Review of Research Data on the Canadian Television Industry, Kiefl draws on a variety of survey data to assert that worst-case predictions about the demise of broadcasting due to emerging technologies are not coming to pass – at least not at present. Below is the summary section of the report in its entirety.

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