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News | 09/21/2006 4:00 am EDT

More than 400 million cell phone TV viewers by 2011: IMS
Market research and consulting firm IMS Research forecasts that 446 million people worldwide will be watching TV on their cell phones by the end of 2011. The IMS study also reported that mobile digital TV will experience 50% year-on-year growth through 2010. "Given the right conditions, mobile TV has the potential to spread from one customer to the next like few technologies before it," said Stephen Froelich, one of the authors of the IMS report. "If providers effectively supply compelling content, quality reception, and affordable, attractive phones, then every new mobile TV subscriber can become a mobile TV evangelist." While cellular data networks should experience strong growth in the mobile TV market, they will be overtaken by digital broadcast services as the network of choice for subscribers by early 2010.

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