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News | 10/03/2006 4:00 am EDT

Corus launches online gaming initiative
Corus Entertainment Inc. has announced that it is teaming up with Quebec-based Frima Studio Inc. to develop a network of massive multiplayer online games (MMOGs). Code-named Constellation, the initiative introduces kids aged eight to 12 to a virtual universe where they can explore, compete, chat, collect, create and play mini-games. "MMOGs are among the fastest growing segment in online games and, to date, nothing of this magnitude has been developed for kids in North America," said Corus’ president and CEO John Cassaday in a news release. "This venture is central to Corus’ growth strategy to build and promote our core brands on multiple platforms." Constellation is set to launch later this year.

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