Ad rules shouldn’t apply to product placement, CRTC told in OTA review
News | 10/24/2006 4:00 am EDT
Canadian broadcasters used the over-the-air television review to press for a redesign of the rules governing television advertising. But while there was little appetite for increasing the hourly limit on conventional spot advertising, product placement is a whole new ball game. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks free access to thewirereport.ca and our exlusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. Reuse & PermissionsUnauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact: Customer Care, 613-688-8821 | subscriptions@hilltimes.com |