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In-game advertising advantage goes to early movers, MIT grad student asserts

News | 11/15/2006 5:00 am EST

Massachusetts Institute of Technology grad student Ilya Vedrashko examined in-game advertising as part of his thesis. In the excerpt below, he concludes that the in-game advertising market is immature at present, but offers opportunities for early adopters. The full paper can be downloaded from www.gamesbrandsplay.com.

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