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Moving with the audience: How Canadian advertisers tap into multimedia

News | 11/15/2006 5:00 am EST

Advertisers are feeling the pressure to keep up with audiences increasingly moving from one screen to the next. A panel at Insight Information’s Entertainment Industries Summit late last month discussed strategies for growing advertising revenue in the face of audience migration, and explored ways to take emerging commercial strategies such as mobile phones, Internet and product placements to a new level.

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