The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.Industry Minister Maxime Bernier announced this week that the federal Cabinet had reversed a section of the CRTC’s decision on VoIP. He declared that prices for independent VoIP services would now be deregulated.  "It’s logic of competition. When you have competition, you have better services, more choices and, at the end, lower prices," Bernier said during an interview on ROBTv on November 15, the day of the announcement.  Now the minister may be speaking of VoIP services specifically but if he intends to apply free-market logic to all aspects of the Canadian telecom industry, he seems to have missed something in the wireless sector.  Two years ago, when the Competition Bureau approved the acquisition of Microcell – Canada’s price leader in the wireless industry – it said the deal wouldn’t hurt competitiveness among wireless providers. But prices began to inch up almost as soon as the deal was finalized, and Canada’s Big Three wireless operators certainly haven’t lowered prices in the last number of years. Now, price isn’t the only litmus test for competition – but it’s one that matters a great deal to consumers. You only have to listen to the quarterly conference calls of all three carriers to hear "rational pricing" and "profitable growth" repeated multiple times to understand that the three rivals aren’t interested in lowering prices. If the minister, who has yet to complete his analysis of the wireless sector, does in fact come to the conclusion that the wireless industry requires intervention from the government to spur competition, it would send a particularly confusing – but perhaps long overdue – message to the entire telecommunications industry: the wireless sector, which has three competitors each holding about a third of the market, isn’t competitive enough.