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Just because TV is on cell phones, doesn’t mean people want it…yet

News | 01/11/2007 5:00 am EST

At last year's NATPE Mobile Forum, cell phone content was trumpeted to television producers and marketers as a market with incredible, and perhaps unlimited, potential. Unlike with other mobile devices, this scheme would put entertainment programming immediately, and wirelessly, on the handhelds that 44% of Canadians already own.

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