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Broadening the gaming generation

News | 01/24/2007 5:00 am EST

Success in the video game industry has largely been predicated on games designed to appeal to adolescent male fantasies. But this core market is extremely saturated – and is also aging along with the rest of society: today, the average gamer is actually a 30-year-old man, according to the San Francisco-based International Gaming Development Association (IGDA).

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