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People | 02/07/2007 5:00 am EST

The New Media Business Alliance recently announced that event planner extraordinaire Kim Gertler will help put together its Interactive Content Exchange (ICE) 2007 event, to be held March 21 and 22 in Toronto. As the conference’s director of production, Gertler will primarily be tasked with launching the ICE Marketplace, a partnering forum and showcase running alongside the main event. Before taking on ICE 2007, Gertler was executive producer of nextMEDIA, a digital media event held in Banff AB by Achilles Media, for its 2005 and 2006 iterations. He’ll work alongside ICE 2007 director of conference programming Alan Sawyer. "I am thrilled to be joining Ian and Alan and their talented team to help make ICE 2007 the best event of its kind in the world," said Gertler in a media release. "I am particularly excited by the new market aspect this year – a new venue for Canadian producers to come to learn but also to share their innovations with multiplatform media buyers from around the globe."

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