Entrieva puts Mamma into context
Brief | February 7, 2007
Montreal-based Internet and desktop search engine firm Mamma.com has signed up Entrieva of Reston VA to provide contextual ad serving on its products. Entrieva’s ClickSense will provide search-based text advertising on the Canadian company’s Mamma.com online search engine and its Copernic Desktop Search software. The ads will be driven by users’ search requests, and should help Mamma.com get the most out of its advertising revenues.
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