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Jambo bid part of broader e-content strategy for SilverBirch

Briefs | 02/07/2007 5:00 am EST

On January 22, Toronto’s SilverBirch Inc. put forward a cash-and-stock deal to acquire Jambo Mobile Solutions Inc., a mobile marketing firm specializing in SMS, MMS and WAP-based marketing campaigns. It may sound like an odd play for a company known for creating multimedia mobile content, but it’s all part of a broader vision to grab more market share in all things mobile-related.

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