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CHUM Radio falls under MyThum’s spell

Briefs | 02/21/2007 5:00 am EST

CHUM Ltd.’s radio division and MyThum Interactive Inc. of Toronto have combined forces to launch a new aural interactive experience dubbed The Sound Lounge. The venture is powered by Interactivity Desk software from Oslo, Norway-based Never.no, which allows listeners to communicate with program host Cory Kimm, guest artists and other audience members via text messaging. The Interactivity Desk application already powers CHUM Television’s PunchMuch feature, an all-request music video program airing on CHUM’s MuchMusic channel. In a media release, CHUM VP of program development Rob Farina referred to the company’s partnership with MyThum Interactive as "the beginning of a large multiplatform extension of our radio brands and new audio entertainment services to cater to the changing needs of consumers." The Sound Lounge launched on February 5.

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