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On the Line: How a PoC Can Unite Buyer, Supplier

News | 03/01/2007 5:00 am EST

It was a familiar scene: the supplier trying to convince the buyer – my client – to buy a telecom service. But the outcome was unusual. The meeting zeroed in on a "Proof of Concept". And both sides were pleased with the results. How refreshing. An evaluation meeting with substance!

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