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Overnight Success Eludes iPhone

Briefs | 03/01/2007 5:00 am EST

Apple Inc. has some work to do to claim victory in the mobile handset market, judging from survey results out of Decima Research. The polling firm, which publishes Telemanagement, learned that only 2% of Canadians would definitely purchase an iPhone, and just 11% would seriously consider it. But 37% said there is some chance they would buy the device, which Apple unveiled with fanfare earlier this year. In a fact sheet about the study Decima said 54% of people have heard at least a little bit about the iPhone, and 29% have heard a lot about it. Apple computer owners and iPod owners were more likely to have heard a lot about the device. Among respondents who do not use iPods, PDAs, cellphones, digital music players, digital cameras and Apple computers, 46% said there is some chance they would purchase an iPhone; 56% said they would not consider purchasing one.

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