What does it take to be a VoIP reseller? About $200 and an hour of work. So says the Flat Planet Phone Company. It plans to open the doors to its wholesale hosted VoIP system by the end of March. "With start-ups you always assume that somebody else is doing the same thing," says Moshe Maeir, Flat Planet’s chief flattening officer (CFO). "A lot of companies are looking to get into the small-business PBX hosting [market], but we haven’t seen anybody doing the same business model. We hope we’re a step ahead."