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Boost Mobile contest winner gets Hookt Up

Briefs | 03/09/2007 5:00 am EST

Boost Mobile, in cooperation with AirG and West Coast Customs, has awarded Burlington NJ native James Fauntleroy with a brand new Dodge Charger as part of the Get Hookt Up With a New Ride mobile marketing campaign – one of the largest of its kind in the United States. During the three months in which the contest was open, more than 1.5 million entries were submitted, more than 98% of which were received through mobile phones via Boost Hookt, the private labeled mobile community powered by AirG. "Based on the phenomenal results revealed today, we believe that Boost Hookt can also act as an important business platform for advertisers and media companies to engage and interact with consumers," said Craig Thole, Boost Mobile’s director of value added services.

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