Home Page News Briefs People Media Telecom Archives About Us GET FREE NEWS UPDATES
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers

The (Mobile) Empire Strikes Back

Briefs | 03/09/2007 5:00 am EST

Empire Theatres, which operates a national chain of movie houses from its Stellarton NS base, recently announced the launch of a mobile application that allows theatre-goers to browse current film titles and show times as well as order tickets from their handset. The application must be downloaded using a J2ME-enabled phone from Empire Theatres’ mobile website at http://mobile.empiretheatres.com/emobile.jad – it then runs via the device’s wireless Internet connection. There’s also a try-before-you-download demonstration module located on the main Empire Theatres site, www.empiretheatres.com. "We know this fresh approach will allow us to stay connected to our young movie-going audience and also provide convenience to professionals and young families who lead busy lives," said Dean Leland, Empire Theatres’ VP of marketing and media. "This application has been tested on staff members’ phones and they love it."

This content is available to wirereport.ca subscribers

Already a subscriber? Sign in here

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.


Two weeks free access to thewirereport.ca and our exlusive newsletters.

Register for free

* Required


Unlimited access to thewirereport.ca and our exlusive newsletters.


* Required

Reuse & Permissions

Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact:

Customer Care, 613-688-8821 | subscriptions@hilltimes.com