Getting lost in the mall while trying to find the items on your list will no longer be a problem – all you need is a cell phone. American technology companies NearbyNow and GPShopper have introduced a new way for cell phone and PDA users to search inventory and price lists available from local malls. Shoppers make use of the text messaging function on their mobiles to find out about ongoing sales and to locate particular brands and products in the centre. "If you type in jeans, you’ll get 90 stores, but if you type in Levi’s 501s, you might get 14 or 15," said NearbyNow chief executive Scott Dunlap.

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