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XM takes wing with Air Canada

Briefs | 03/16/2007 4:00 am EDT

Air Canada has tapped satellite radio provider XM Canada to provide entertainment both in-flight and in the airline’s exclusive Maple Leaf Lounges. The deal will see English-language and French-language services featured on both the legacy in-flight entertainment system and the new touch-screen one that Air Canada is phasing in. XM Canada will also be given opportunities to promote its service throughout the Air Canada system. "We believe XM Canada’s best-in-class programming and unique Canadian content is the right fit for our passengers," said the airline’s executive VP and chief commercial officer, Sean Menke, in a media release.

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