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Conventional media urged to change channels at ICE 07

News | 03/26/2007 8:38 pm EDT

The organization formerly known as the New Media Business Alliance – now Interactive Ontario as of March 21 – presented a two-part session at last week's ICE 07 event seemingly aimed at helping old-media broadcasters embrace the upside of letting go of total control over their content. The first panel in the series, titled "Alternate channels for media delivery content," sought to greatly expand the conventional notion of what constitutes a distribution channel.

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