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Musicrypt, IODA offer indie labels digital delivery to radio

Briefs | 03/28/2007 5:04 pm EDT

Musicrypt Inc. recently announced an exclusive partnership with IODA to offer its 3,500 client labels Musicrypt's Digital Media Distribution System (DMDS) to digitally deliver artists' music and promotional materials directly to North American radio stations. "With the independent music market growing at an exponential rate, our partnership with IODA will help expand Musicrypt's relationships across broader markets, giving the independent labels and individual artists a more cost-effective and easier alternative to distribute their music," said Chris Montgomery, the EVP of global marketing for Musicrypt. IODA, a provider of digital distribution, marketing and technology solutions for the independent music industry, will integrate DMDS into its Rightsholder Dashboard, a web-based digital business management tool for labels. Labels can then send material to radio stations via the DMDS system.

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