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North American messaging to spike this year

Briefs | 03/28/2007 1:08 pm EDT

According to new findings from LogicaCMG, text messaging volumes in North America are expected to grow by as much as 50% this year, spurred by a "dramatic" increase in mobile to mobile messaging "in addition to applications such as American Idol's audience voting and Starbucks' SMS store finder." LogicaCMG suggests, however, that operators have to make sure their networks can handle the increased volume.

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