CTIA crowd intrigued by mobile advertising trends: survey
Briefs | 04/01/2007 10:38 pm EDT
The buzz at CTIA 2007 is around mobile advertising and speed-to-deployment of new mobile services, according to a survey of mobile industry leaders conducted by LogicaCMG Telecoms. A total of 41% of the attendees polled ranked mobile advertising as the biggest trend they are seeing at the show. This increased interest in advertising models was considered the biggest surprise at the show, said 22% of conference goers. "The mobile industry is approaching advertising very cautiously, and is watching consumer adoption very closely to ensure success," said Wayne Irwin, president of the North American LogicaCMG Telecoms office.