Home Page News Briefs People Media Telecom Archives About Us
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers Classifieds

CTIA crowd intrigued by mobile advertising trends: survey

Briefs | 04/01/2007 10:38 pm EDT

The buzz at CTIA 2007 is around mobile advertising and speed-to-deployment of new mobile services, according to a survey of mobile industry leaders conducted by LogicaCMG Telecoms. A total of 41% of the attendees polled ranked mobile advertising as the biggest trend they are seeing at the show. This increased interest in advertising models was considered the biggest surprise at the show, said 22% of conference goers. "The mobile industry is approaching advertising very cautiously, and is watching consumer adoption very closely to ensure success," said Wayne Irwin, president of the North American LogicaCMG Telecoms office.

To keep reading, get a free trial.

Already a Subscriber?

Reuse & Permissions

Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact:

Customer Care, 613-688-8821 | subscriptions@hilltimes.com