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Sponsorship brings nationwide music fans closer to Junos

Briefs | 04/01/2007 10:37 pm EDT

Yahoo Music Canada recently announced that it has sponsored JunoFest 2007, a two-day music festival that showcases close to 100 bands in 15 venues across Saskatoon. The performances will feature established artists, independent acts and Juno nominees. Yahoo Music Canada is facilitating the connection of the festival and the Juno Awards with Canadians across the country through the use of the Internet. "Sponsoring JunoFest is our way of connecting with musicians and fans across the nation, and of celebrating the amazing music that this country has to offer," said the company's manager, Andy West. The company has created a Juno Awards feature online that allows users to connect to the Juno experience through video and audio content and social media tools like 360 blogs and flickr.

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