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MMOGs for tots and ‘tweens: paying for the next big thing

News | 04/04/2007 7:26 pm EDT

Just like everyone else in the gaming industry, execs in children's entertainment are looking to recreate the success of massive multiplayer online games (MMOG) such as World of Warcraft. But the creators of kid and ‘tween products recognize the rules need to be changed for MMOGs to resonate with the Internet's youngest set.

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