Rogers partners with satellite radio giant for content deal
Briefs | 04/04/2007 12:53 pm EDT
Rogers Communications and XM Canada have announced an agreement to provide XM Canada content across the media and communications giant's wireless, cable and Internet platforms. The offer – the first of its kind in the country – launched this week as part of the Rogers Vision suite of services. "This is an incredible opportunity to expand the reach of satellite radio," said John Bitove, chair and CEO of XM Canada. "With Rogers products available throughout Canada, we will now reach more Canadians than ever before, and this agreement provides us new avenues for awareness and revenue growth." Rogers' wireless platform will be offering customers up to 25 channels of XM programming including music, comedy, sports, entertainment and talk-radio channels.