Rogers Communications Inc. is doing a number of things to capture its fair share of new subscribers, according to the company's CFO.Bill Linton, speaking at the Bank of America's 2007 Media, Telecommunications and Entertainment conference in New York City last month, explained that the company has an advantage over its two biggest rivals, Telus Corp. and Bell Mobility. He pointed to Rogers' GSM network and the company's ability to access the latest and greatest wireless devices on the market first as a big advantage. "Secondly, we're very focused on the consumer space versus the business space because that's where the growth is coming from and we concentrate on...family packages," he said, noting that this allows Rogers to continue to grow the post-paid market by also picking a good share of youth users. Approximately 20% of Rogers' total subscribers are on family plans, and this means the company's exposure to pre-paid is minimized."So we capture the kids the parents pay for them for the first little while," he said. "Then we have a way to walk them through to their own subscribers." While Linton admitted Rogers doesn't have a large exposure in the business market, he said a solid penetration of BlackBerries would help the company going forward. He noted that enterprises are going to be using wireless to a much greater degree in the future, "so we're going to be addressing the business market through our wireless network, especially with ." Rogers announced the availability of HSDPA in Ontario's Golden Horseshoe region last November. All three national carriers are releasing first quarter 2007 financial and subscriber results at the beginning of next month, and the numbers will demonstrate whether Rogers is able to maintain a lead over its two rivals. Report on Wireless will recap the results and major trends from Q1 2007 in the days following the announcements.