Québécor Inc. president and CEO Pierre Karl Péladeau used the Canadian Club of Ottawa to call on the federal government to auction precious airwaves before the anticipated early 2008 timeframe. "Canada has already fallen too far behind," he said on April 17. "If we truly want to support Canadian culture and see it flourish, we have to equip ourselves very rapidly with the appropriate vehicles." Péladeau criticized the Canadian industry for lacking competitive spirit, noting that "Canada's wireless market is in the hands of an oligopoly of three companies – Bell, Telus and Rogers."

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