Rogers partners with XM Canada in content deal
Briefs | 04/23/2007 2:11 pm EDT
Rogers Communications Inc. and XM Canada have announced an agreement to provide XM Canada content across Rogers' wireless, cable and Internet platforms. The offer – the first of its kind in the country – launched last month as part of the Rogers VISION suite of services. "This is an incredible opportunity to expand the reach of satellite radio," said John Bitove, the chairman and CEO of XM Canada. "With Rogers products available throughout Canada, we will now reach more Canadians than ever before, and this agreement provides us new avenues for awareness and revenue growth." Rogers' wireless platform will be offering customers up to 25 channels of XM commercial-free music programming, as well as comedy, sports, entertainment and talk channels.