Home Page News Briefs People Media Telecom Archives About Us
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers

AOL beefing up mobile advertising push

Briefs | 05/17/2007 2:36 pm EDT

AOL has announced the purchase of Third Screen Media, a private company that specializes in placing mobile advertisements on cell phones, a move suggested by some to be in direct response to Microsoft Corp.'s purchase of a similar technology company a couple of weeks ago. The two latest moves indicate that the mobile market represents significant potential for wireless carriers and advertisers. According to figures from eMarketer, US annual spending on mobile advertising will skyrocket from US$903 million to more than US$4.7 billion over the next four years. Global spending is expected to near US$14 billion at the end of the same period.

This content is available to wirereport.ca subscribers

Already a subscriber? Sign in here

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.


Two weeks free access to thewirereport.ca and our exlusive newsletters.

Register for free

* Required


Unlimited access to thewirereport.ca and our exlusive newsletters.


* Required

Reuse & Permissions

Unauthorized distribution, transmission, reuse or republication of any and all content is strictly prohibited. To discuss re-use of this material, please contact:

Customer Care, 613-688-8821 | subscriptions@hilltimes.com