Michelle Digulla has been appointed GM of Sony Ericsson Canada, replacing Magnus Ahlqvist who is returning for a new role within the company's European operations. Digulla takes on the new responsibilities with a solid background in sales and marketing having led these efforts for the past 18 months. During that time, she was responsible for strategic planning, sales and promotions of new products for the Canadian market. Prior to joining Sony Ericsson, Digulla spent six years at Telus Mobility (and Clearnet) in various positions.

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