Rogers Wireless chose nextMEDIA 2007 as the venue to announce a new production fund catering to wireless content. While details are scant at present, the Rogers Wireless Mobile Production Fund will provide both monetary resources and "visibility" on Rogers Wireless' network, which boasts nearly seven million subscribers. More on the fund – including grant amounts, deadlines and guidelines, submission criteria and its board of representatives – will be revealed on September 30.

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