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Mobile advertising appealing to consumers

News | 06/27/2007 4:45 pm EDT

Mobile phone users are seeing more ads on their phone and many don't mind having marketers attached to their hips. In fact, incentives-based mobile advertising where users watch or listen to ads in exchange for a gift certificate or free airtime could soon have a larger presence in Canada as Virgin Mobile considers introducing its Sugar Mama program north of the border.

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