PwC predicts broadcast ad growth in the black – albeit slower
News | 07/09/2007 2:02 pm EDT
Advertising is set to be the fastest growing segment of the Internet's economic equation over the next four years with no region experiencing growth at a faster rate than Canada according to the latest edition of PricewaterhouseCoopers' (PwC) Global Entertainment and Media Outlook: 2007-2011. But will that increase come at the expense of advertising on traditional broadcast media?
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
Two weeks free access to thewirereport.ca and our exlusive newsletters.
Unlimited access to thewirereport.ca and our exlusive newsletters.