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Virgin Mobile USA rings up customers with Sugar Mama

Briefs | 07/10/2007 1:19 pm EDT

Virgin Mobile USA's Sugar Mama program, where subscribers get free airtime in exchange for watching ads on their handsets, is seeing about 1,000 new customers per day since the company introduced the program about a year ago. It's not yet clear whether the program will come to Canada, but advertisers here should be pushing for the service. Pepsi, Xbox and the American Legacy Foundation's national youth smoking prevention program were original advertisers. Jive Records, Levi Strauss, New Balance and Sony Pictures among others are jumping on board. 

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