Rogers Wireless today announced the guidelines its new Rogers Wireless Mobile Content Fund, which was launched in June and is intended to help develop Canada's mobile content market. Eligible applicants will be assessed through an evaluation of creative, financial and marketing/distribution plans. The most original and innovative made-for-mobile pieces of a maximum of five minutes in length in the area of music, comedy, drama, animation, performance, documentary and instructional/lifestyle will be chosen for funding. Winners will receive investments ranging from several hundred to several thousand dollars, up to a maximum of $15,000. Rogers will seek a minority copyright interest and Canadian wireless rights must be available exclusively to Rogers for two years. The deadline for application is December 5, 2007. For more information about the Rogers Wireless Mobile Content Fund guidelines visit http://www.shoprogers.com/aboutrogers/communitysupport/overview.

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