Corus Entertainment's YTV began airing Nickelodeon television property iCarly yesterday. The innovative show, which follows main character Carly Shay on and off webcam, as she clicks with kids everywhere by hosting her own home-grown web show, is the first scripted series to integrate kid-created content. Kids can go online to check out highlights of the latest webcasts from the series – plus additional footage not seen on-air – as well as to read weekly character blogs, send e-mails, ask questions, participate in polls, post comments and submit videos showing their talents, weird skills and homemade animated shorts. "When iCarly premiered last month in the U.S., it became the most-watched live action series premiere ever on Nickelodeon," said Scott Dyer, executive VP and GM of Corus Kids Television and Nelvana Studios in a press release. "We are excited to give Canadian kids the opportunity to enjoy and take part in this series."

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