Pizza Pizza goes interactive for Grey Cup campaign
Briefs | 10/23/2007 5:42 pm EDT
Toronto-based interactive advertising and marketing agency Indusblue has designed and produced PizzaPizzaFanFan.com, a website that features an online user generated experience for Pizza Pizza customers and highlights the chain's role as the official pizza restaurant of the CFL's Grey Cup. Fans who visit the interactive website can enter to win Grey Cup tickets and also upload an image of themselves that becomes part of a short video segment. According to the press release from Indusblue, "What they'll see is a video featuring an aerial view of a football stadium on game day, filled with screaming fans. They'll see the players on the field and then, as the camera pans the crowd, the people in the stands flip over the flip cards they're holding, each revealing a portion of the picture that was uploaded to the site."