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Astral now Canada’s largest radio broadcaster

Briefs | 10/29/2007 5:19 pm EDT

With today's closing of its acquisition of substantially all the assets of Standard Radio Inc., Astral Media Inc. officially became the largest radio broadcaster in the country. The comprehensive media company's radio presence, which is in 34 English markets across eight provinces, includes leading brands such as CFRB, EZ Rock, The Mix and The Bear. The additions complement Astral's existing brands Énergie, RockDétente and boom fm in 13 francophone markets. "Our national network of 82 radio stations now enables us to offer advertisers an unprecedented access to highly defined audiences at the local level through some of the best radio brands in the country," said Astral president and CEO Ian Greenberg in a press release. "In today's changing media world, radio remains a very powerful and exciting medium that positions us well for future growth."

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