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Online content is only a threat if we stick our heads in the ground: Millar

News | 11/08/2007 1:38 pm EST

It's one thing to decide to deliver content over new platforms, but knowing what content works best with each medium, which channels to deliver it through and how to monetize it will strengthen the business proposition. Panellists at Monday and Tuesday sessions at the Canadian Association of Broadcasters' convention discussed these issues and delivered some valuable insight into operating in the consumer-controlled world.

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