Ad spending on digital media in Canada to top $3.3 billion by 2011
Briefs | 11/14/2007 12:11 pm EST
New research from the Canadian Marketing Association is projecting that advertising spending in Canadian media will increase from $19 billion in 2007 to more than $23.3 billion in 2011. Over that time, Canadian businesses are expected to increase their spend on digital media from this year's $1.7 billion to $3.3 billion. The CMA is also expecting solid growth in all traditional media categories, including television. "This report demonstrates the substantial and growing contribution that marketing makes to the economy both in terms of its financial investment and for its role in generating employment," noted CMA's Wally Hill, VP, public affairs and communications, in a news release. "Moreover, the report points to the vitality of an industry that is exploring and introducing new concepts and new media to most effectively reach consumers of their products and services."