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The next step in user generated content

Briefs | 11/15/2007 12:29 pm EST

Mogulus, a New York-based Internet broadcasting channel has unveiled a live streaming platform that enables anyone with a computer, a web-cam and a high-speed connection to broadcast live content like a television station. "To make compelling live user generated content, you need powerful production tools," said Max Haot, founder and CEO of Mogulus, in a press release. "With Mogulus, producers can now collaborate in real time and make high quality live television shows on the internet." Over the past four months as part of a private Mogulus beta, more than 17,000 producers created more than 18,000 live 24/7 channels and streamed more than 12 million unique viewer minutes a month. And unlike Joost and other on-demand Internet broadcasters, Mogulus is banking on the linear TV model, in its own unique way. The Mogulus Grid allows you to watch 26 Mogulus Live channels and chat with all of the other viewers. You can also search and browse for channels using the program guide if the top 26 channel selections are not what you want. "While video on demand satisfies our entertainment snacking, sometimes we just want to tune in to a channel, be entertained, and not make choices about the next thing to watch — it also creates a social experience as we are all watching the same content at the same time and we can chat about it," said Haot.

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