Asian Television Network International Ltd. has a launched Sony Entertainment Television Asia and ATN NDTV (New Delhi Television) on Shaw Cable in Western Canada. Sony Entertainment Television Asia is a Hindi language channel is a 24-hour general interest entertainment service from India owned by Sony Pictures Entertainment, while NDTV, a 24-hour News Service live from New Delhi, is India's number one news channel in English. "ATN's flagship channel is already available on Shaw with the finest of programming from Both ZEE TV and STAR PLUS, along with ATN Alpha ETC Punjabi and B4U (Bollywood For You) the Movie Channel," said Shan Chandrasekar, president and CEO of ATN, in a news release. "We have developed a good rapport with Shaw executives who have recognized the pent up demand we have created for these popular premium South Asian channels and the addition of SONY and NDTV are bound to result in an enhanced digital subscriber base and greater consumer satisfaction."

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