What’s the status of high-definition advertising? Good question
News | 11/19/2007 12:25 pm EST
The task was simple: find out the status of television advertising created and aired in high-definition in Canada. Do advertisers covet ad space in HD broadcasts? Is HD creative more beneficial for certain products? How much of the advertising during HD programs was produced in HD? Unfortunately, responses from advertisers, broadcasters and agencies alike shed surprisingly little light on the topic.