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Mvive customizes mobile marketing system

Briefs | 11/20/2007 1:15 pm EST

Mvive Inc., a Toronto-based provider of mobile marketing, is giving subscribers to its services the ability to customize their profiles, restricting or broadening the number of messages they can receive. The company states in a press release that its system already eliminates the possibility of receiving spam because it is permission-based. But the Mobile Phone Manager enables a greater level of granularity regarding the types of mobile advertising on the part of the subscriber.

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